Flying books and captivating branding ignite a love for reading at Jonge Jury 2023
De Jonge Jury Prijs 2023
De Jonge Jury challenges young readers in the lower years of secondary education to explore youth literature and select their favorite book. During the Day of the Young Jury, the author of the book with the most votes is awarded the Young Jury Prize.
De Jonge Jury Prize has been presented since 1998. Starting from the 2017 edition, the prize is exclusively awarded to original Dutch-language works. The Young Jury is suitable for classes in the lower years of secondary education at all levels.
This year the event took place in Tivoli, Utrecht
Branding
For "De Dag Van Jonge Jury 2023", we have developed the entire branding, building upon an existing visual identity to create a fresh look for this year's event. This new branding has been applied across a wide range of materials, from printed items like flyers and booklets to the event decor during the award ceremony. Our work was showcased on a screen spanning over 20 meters, captivating the audience.
Embracing the annual theme of "Reading Beast," we brought the books to life in a remarkable way. The flying books serve as a nod to rays and various birds, seamlessly blending the animalistic concept with the literary world. Through meticulous 3D modeling and animation, we crafted these flying books to embody the perfect sense of movement and evoke a captivating atmosphere.
From print materials to event embellishments, our work showcased the spirit of the Young Jury and the importance of fostering a love for reading among students in their formative years.
Flying books and captivating branding ignite a love for reading
Production | That's Rad |
Photography | Marco de Swart & Koen van Assema |
Art Direction | Vincent Hammingh |
3D Animation | Jelmer den Adel |
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